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Statista also says sectoral revenue is expected to show a compounded annual growth rate of Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up. However, there are some who do not mind shelling out a few hundred to at least try and find their best match.


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Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs crore. That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years.

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The success of these apps will come from the number of authentic female profiles on the apps and how much time users spend on these apps. But things are changing for the better. Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities. It never was. It is about getting you to spend time on the platform. Pay for it. This business also works on successful failures.


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So, imagine Raj speaks to Simran virtually but never meets her. He tries a few times but then moves on to another platform to meet a different woman.

Companies lose revenue since repeat orders make money. This time, they know that there is a chance of success. They stay on the app, keep subscribing, keep swimming and thus, keep buying new and expensive packs. We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months.

Until, of course, things go offline or most often to platforms like WhatsApp or Instagram. Single, needless to say, is preferred. For users, typical use cases are a mix of long-term, casual and platonic relationships, flings or even friendship beyond dating.

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Another subscription tier, TinderGold, lets users see who liked them, besides TinderPlus features. The monetisation puzzle goes all the way from subscription to micro-transactions. For dating companies, social ecommerce is fast becoming integral to their long-term strategy, a key learning from the famed Chinese app design playbook, which reads somewhat like this: acquire, hook and keep monetising. A free electronic dating site in India without a charge card.

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Dating apps allow for that kind of a safe environment where you can experience these ideas and thoughts," Hobley added. Further, there is much focus on diversification. People are getting comfortable with meeting strangers online and exploring relationships," Maheshwari of Tantan said, adding that the northern part of India is less conservative when it comes to dating apps and the south is definitely catching up. A lot of the motivation for dating app participation, experts say, may not even stem from the search for love.

Bhandari pointed out that not in all cases do dating apps serve as a motivation for love or relationships, they could also be seen as a desire on the part of the young population to share an experience with their friends and peer group or to be a part of a new culture popular all over the world.

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